The Goddess of Moon (月娘)

An innovative mooncake packaging design that bridges tradition and celestial mythology. Named after the mooncake (月娘 Yue Niang - the Goddess or Mother of the Moon), the packaging boasts a unique structural design that creates a magical floating effect when opened. The ethereal marketing visuals further elevate the concept, depicting the mooncake as a divine gift brought straight from the moon.

Art Director and Design : Soul Visual Design
Photography: Soul Visual Design